About Us


At Mae & Rae, we believe the little details make the biggest difference. What began with a love for creating soft, beautiful baby accessories has grown into a thoughtfully curated collection of bows, topknots, rompers, swimmers and baby swaddles designed especially for newborns, toddlers and little loves.

Every piece is created with comfort, safety and everyday practicality in mind. Our lightweight summer rompers, stretchy topknots and gentle swaddles are designed to grow with your baby — helping families celebrate every stage of childhood with effortless, photogenic pieces.

Proudly Australian-owned, Mae & Rae is loved for soft neutral tones, timeless textures and easy-to-style essentials. Whether you’re dressing your own little one or searching for a meaningful baby shower gift, Mae & Rae has something special to treasure.

With over 100,000 mums following along on Instagram, we’re grateful to be a trusted name in children’s accessories — one bow (or romper) at a time.

Our Promise
• Soft and safe for newborns and toddlers
• Beautiful neutral colour palette that’s easy to style
• Designed for comfort and long-lasting wear
• Loved by families across Australia

Discover our collections:

Baby Bows

Topknots

The Zahli Set

Baby Swaddles